How does Uniqlo define excellent customer service?

Uniqlo defines excellent customer service as providing a friendly, efficient, and knowledgeable shopping experience. This approach highlights the importance of creating a positive atmosphere for customers, where they feel welcomed and valued during their shopping visits. A friendly environment encourages customers to engage with staff, ask questions, and seek assistance, which can enhance their overall experience. Efficiency is crucial as it ensures customers are served promptly, reducing wait times and contributing to satisfaction. Additionally, having knowledgeable staff who can offer useful information about products builds trust and helps customers make informed decisions, further enhancing their shopping experience.

This definition aligns with Uniqlo's commitment to customer satisfaction, which is essential for fostering loyalty and repeat business.